2023

Collaborators:
Thomas Schrijer
Camping TV

For a period of time, Typeform relied on stock imagery to represent its customers. In 2024, we shifted to a live photoshoot in Barcelona to create bespoke, branded photography that highlights the real “creators” behind Typeform.
We carefully defined four roles aligned with our ideal customer profiles, ensuring they could naturally connect to our product visuals.  

Izabel posed as a business owner of a small flowers e-commerce company. Mary and Cezar represented the more corporate sector and Patrick posed as a young founder of a digital product.

When the product appeared within the branded photography, it took another dimension. We were able to tell the full story spotlighting the people behind each case.

We balanced relaxed, work-from-home scenes with co-working environments to reflect both the human and professional sides of the brand.

The shoot favored soft, natural lighting to capture authentic moments, while subtle adjustments to brightness and saturation created a warm, elevated feel.

Behind the scenes