currently,
Head of Creative, Design
@Typeform
Head of Creative, Design
@Typeform
2020
Collaborators: Daniela MaestresJon Low
Collaborators:
During this project I was in charge of the Visual identity, website design and photographic art direction for BASK. burnt cheesecake.
BASK. is a Japanese Patisserie that makes cakes based on the Basque burnt cheesecake recipe with a Japanese twist. The cultural exchange between West and East played a central role in the main visual concept of the brand.
BASK. is a Japanese Patisserie that makes cakes based on the Basque burnt cheesecake recipe with a Japanese twist. The cultural exchange between West and East played a central role in the main visual concept of the brand.
The visual approach aimed to create a ‘new colonial’ style using European classic references fused with the simplicity and practicality of both Basque and Japanese cultures. This allowed me to experiment with contemporary serif fonts contrasted by minimal iconography.
Think of lush vegetation being a common element to both cultures, and also predominant in colonial era. Scenes full of charm and refinement, women as muse, being honored, treated, pleased, seduced. Traditional Basque beret hat.
+
The Euskara. (basque) alphabet
+
The Euskara. (basque) alphabet
